Welcome to 22Yards ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website [https://twenty2yards.com/] (the “Site”), whether you're shopping in the United States or India.

By using our Site, you consent to the practices described in this Privacy Policy.

• Information We Collect
  • Information You Provide

    Contact details: name, email, phone number, shipping/billing addresses.

    Payment information: credit/debit card details (handled securely by third-party processors).

    Account data: Username, password (if you create an account).

    Communication: Emails, chats, messages.

  • Information Collected Automatically

    Technical data: IP address, browser, device type, OS.

    Usage data: Pages visited, time spent, interactions.

    Cookies & tracking: To enhance functionality and analytics.

  • Third-Party Sources

    • Social media integrations

    • Payment gateways

    • Delivery partners

• Use of Personal Information

  We use your personal data to:

  • Process and deliver orders.

  • Provide customer support.

  • Improve website performance.

  • Personalize content and product recommendations.

  • Send transactional and marketing communications (with appropriate consent).

  • Ensure fraud prevention and legal compliance.

• Legal Bases for Processing

  Depending on your jurisdiction, we process your personal data based on:

  • Consent

  • Performance of a contract

  • Legal obligation

  • Legitimate interests

• Disclosure of Information

  We do not sell your personal data. However, we may share your personal information with trusted third parties strictly for business operations, including:

  • Payment service providers (e.g., Razorpay, Stripe, PayPal) – to securely process your payments.

  • Logistics partners (e.g., FedEx, Blue Dart, Delhivery, UPS) – to fulfill and deliver your orders.

  • Customer support platforms (e.g., Zendesk, Intercom) – to provide timely assistance.

  • Email and marketing platforms (e.g., Mailchimp, Klaviyo) – to send order updates and promotional content (with your consent).

  • IT and infrastructure partners – for hosting, website optimization, and fraud detection.

  All such third parties are bound by confidentiality agreements and are required to comply with relevant data protection laws in both the U.S. and India.

• International Data Transfers

  Your data may be stored or processed in the U.S. or India. We ensure safeguards are in place for lawful transfers.

• Your Rights

  Under U.S. Law (CCPA) and Indian Law (DPDP Act, 2023), you may have rights to:

  • Access, correct, or delete personal data.

  • Opt out of marketing.

  • File grievances.

  Contact: privacy@22yards.com

• Cookies and Tracking

  Cookies help us improve the website. You can manage cookies in browser settings.

• Data Retention

  We retain personal data as long as needed for business or legal reasons.

• Data Security

  We implement:

  • SSL encryption

  • Role-based access

  • Regular audits

  Notify us immediately at Support@22yards.com if you suspect a breach or for any grievance.

• Updates

  Policy changes will be posted with updated effective dates.